All posts tagged: PR

How to approach a blogger

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Blogging

I manage two blogs: this one and my dog’s blog. This means I regularly receive emails on the following things from people I don’t know: - Request to write a guest post - Request for a link exchange - Request to write about a particular product - Request to mention an article in my next blog post - Request to review a product Usually – not always – these are poorly directed requests. In many […]

How to manage a Twitter crisis if you’re a major TV show

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Marketing

I’m a huge fan of the Big Brother TV show set in the UK. I’ve been watching since the show started ten years ago. Since moving to Canada seven years ago I’ve managed to keep up with it every year. Clearly, Twitter has grown and more Big Brother fans use it than ever before. 2010 is a major year for Big Brother in the UK; this is the last series. Channel Four are cancelling it. Last […]

Ten words that should be banned from press releases

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Marketing

Before I was a web manager I was a publicist and a media officer (in the UK). Ooh, do you know how many times jargon slips its naughty way into press releases? I tried hard to keep it away. Honest. But almost as bad as jargon are those redundant little adjectives that seem to worm their way into press releases the world over. Sometimes it’s hard to avoid. I read a great post today by […]

Keep jargon out of your news releases and your website

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Marketing

Before becoming a web gal, I was a publicist. As I read more and more great stuff about marketing and the internet, I come across stuff that still appeals to the publicist in me. In particular, I like straight talking. I try to keep things clear and simple. As far as I’m concerned it’s no different in the world of work. Yes, you might be Mr or Mrs Big and Clever Boss Person who gobbles […]