Social media marketing | Liz Hover's Diary of a Web Gal

Thanks to Matt Shepherd for tweeting about this.

The video originally appeared in a post on Search Engine Land.

I’m not a fan of Lady Gaga’s music.

I’m not entirely sure why I was moved to write this blog post. For some reason I watched an hour-long interview with Lady Gaga filmed recently at Google’s offices in San Francisco and it got me thinking.

Lady Gaga’s videos are pretty popular – Bad Romance is the second most popular YouTube video of all time.

Unsurprisingly she’s also a major search term – people Google her a lot.

And if you’re on Twitter, you’ll know that she’s pretty active there too (over 9 million followers as I write this.)

When I’d finished watching this interview (below) I was left wondering how much of a performance artist she is. I had a hard time believing some of the things she said.

Search Google for photos or videos of Lady Gaga (Stefani Germanotta) in her teens and you’ll find a beautiful young woman – but one who lacks the now trademark avantgarde style.

Yes, she can sing and play piano. Great.

Watch this early video on YouTube. It’s a quite different experience than her slick performances today.

I’d love to know what you think after watching this interview.

Of course there are some wonderful consequences: you’ve seen this video, right? As a Winnipegger, I’m pleased to let Gaga put this Canadian city on the map and make ten-year-old girls happy.

Ok. I realise that there are lots of people who are not on Facebook and don’t care to be.

For those of us who live a lot of our lives online, Facebook has become de rigueur.

This post by Brian Solis really brought home to me how integrated Facebook has become with our online lives. Where it was once Google that we referenced, it is now Facebook.

It’s eye-opening to have such a shift laid out on your screen.

I strongly encourage you to read Brian’s post. For those of you not familar with Brian – he’s globally recognized as one of the most prominent thought leaders and published authors in new media. He’s a bit of a demi-God in other words.

If you’re into stats and like to keep a watchful eye on your website you should check out this post on the Six Revisions website.

Jacob Gube has created a list of 15 tools for tracking data on your site.

We all know about Google Analytics, but this list features a bunch of other tools including Compete, Quantcast, popuri.us and TweetVolume.

One not listed is IceRocket Blog Tracker which I really like. Very simple interface and quick results.