Social media marketing | Liz Hover's Diary of a Web Gal

My colleague pointed me to this video about social media measurement.

And, if you have an hour to spare, it’s well worth watching.

I’d never heard of Katie Paine and I read extensively so I’m not sure why she’s never come across my radar before.

From Social Media Breakfast Seattle on YouTube: Katie Paine of KDPaine & Partners, the acclaimed Queen of Measurement … explains why measuring social media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Instead of the platitudes on joining the conversation, measurement is about gauging the bottom line impact of these social conversations.

If you’re into stats and like to keep a watchful eye on your website you should check out this post on the Six Revisions website.

Jacob Gube has created a list of 15 tools for tracking data on your site.

We all know about Google Analytics, but this list features a bunch of other tools including Compete, Quantcast, popuri.us and TweetVolume.

One not listed is IceRocket Blog Tracker which I really like. Very simple interface and quick results.