DIARY OF A WEB GAL

A newbies guide to Twitter

Please note: I updated this post on October 17, 2010 because Twitter introduced a new design. Twitter has also created it’s own user guide. I’m not sure how long it’s been around but you may find it useful if you’re new to Twitter.

I recently joined a group on LinkedIn for folks on Twitter. Watching all the discussions there I noticed one piece of advice lacking: a step-by-step guide to using Twitter. So I’m taking a stab at it.


1. Go to Twitter and sign up for an account (yellow Sign Up button)

2. Complete the sign up form. Use your real name as your user name (unless this is your brand’s Twitter account). No spaces allowed so I am lizhover.

3. Before doing anything else, wait for a confirmation email to be sent to you.

4. Once you click on the link in your confirmation email, you’ll be automatically taken to your Twitter page.

5. Now you’ll see your Twitter home page where, once you start following people, updates – or tweets – will appear (also known as your timeline/Twitter stream). It will look a lot like the image below.

6. In the black bar at the top of your screen click on profile – you’re going to add information about yourself and a profile photo or avatar – the first rule of Twitter. If you don’t add a photo, folks will think your account is fake. The default avatar is an egg.

7. Once you’ve clicked on profile you’ll be taken to your profile! Now you need to click edit your profile shown above the pink arrow in this image.

8. This will take you to your ‘settings’ page where you can change your photo. It’s best to use a square photo of yourself. There are other options on this page which require you to check boxes to activate them. I leave the decision up to you but I’m not a fan of activating the ‘location’ setting which tells other Twitter users where you’re tweeting from. I think this is a security risk.

9. On that same topic of security, you’re also given the option to protect your updates. If you check this box no-one will be able to see anything about you unless you give them permission. For many people this can be a turn off and they will choose not to follow you. My advice is to only use this feature if you’re being stalked. Honestly.

10. Save any changes you make to this page. You’ll be prompted for your password again. Then scroll to the top of the page and on profile. This will take you to a page that will let you change your photo, add a website address and a short bio about yourself.

11. Click the ‘Browse‘ button and choose a photo from your computer that you would like to use as your avatar. Use a square photo of yourself. Try to use a real picture of you or your company logo.

12. Fill in your location.

13. Add your website if you have one. Please don’t put your Twitter URL or your Facebook profile. People want to find out more about you. This should be your blog or company website.

14. In the Bio field add a straight forward, clear description of yourself. What not to write: ‘I’m the world’s best marketer’; ‘I’m just a guy’; ‘I’m totally awesome.’ Believe me, people write this stuff. This is your one line pitch about yourself or your company. Instead say something interesting. For example: ‘I’m guitar-playing, poetry-writing CEO of Big Bank.’ You’ve got 160 characters to use.

15. Save everything. Don’t be put off if you get an error or the message that ‘Twitter is over capacity.’ You’ll see the ‘fail whale’ a lot. Just keep hitting your back button and uploading your photo until it works. If you get fed up, move on to the next step.

Twitter's fail whale

16. Now you’re gonna look for people to follow. That’s what makes Twitter so useful. Once you follow people, your Twitter stream that looked a bit naked under point 5 above will start filling up with tweets.

Finding people on Twitter can be very time consuming. But it’s worth the time investment.

Canadian, US, UK, Irish and New Zealand folks can use the local search feature on a website called Twellow which lists folks on Twitter – provided they’ve registered with Twellow.

Clicking on any location on the map will zoom you in to that place.

You’ll see a list of cities which are clickable. When you click on a city you’ll see a long list of folks on Twitter from that area.

To see their Twitter profile, look for this line in brackets at the top of each listing (lizhover on Twitter). Hit the highlighted word and you’ll see their Twitter page. Read through some of their tweets and if they interest you, hit ‘follow.’

When you follow someone on Twitter every time they post something in the what’s happening box it will show up in your timeline/Twitter stream.

You can also use the Find people search function on Twitter. Since the redesign of Twitter in October 2010, finding the find people feature has become a bit convoluted. You need to click on profile > edit my profile and then look at the top of your screen for the find people function.

You can type a person’s name here or a keyword such as ‘Marketing’ or ‘Filmmaking.’ There is also a feature which lets you browse interests.

Once your results are displayed you’ll see the most recent tweet from that account. If you like it, follow them. Use the + button on the right to follow that user.

You can opt to see more tweets from an account by hitting the account name shown in black.

17. The first method I used to find great people to follow is to find people you like and see who they follow. When I first joined Twitter I spent hours searching through the list of folks that others follow. I actually found that the best way to unearth some amazing people on Twitter.

18. You’ll notice some folks will start following you back which means your tweets will show up in their timeline.

19. Once you’ve got a few people to follow, it’s a good idea to add an update – or a tweet. Try not to write about how your meeting went over, what you had for lunch or how you were stuck in traffic. Try to find meaningful information to share with others. That is the value of Twitter.

Introduce yourself (and remember your tweets are limited to 140 characters). Take a look at other people’s tweets and see what sort of stuff they’re posting. Or check out this post for ideas.

20. One of the most popular uses of Twitter is link sharing. I find something cool and I share it with my followers – a video, a photo, a great article. Because posts/tweets are limited to 140 characters, you’ll need to use a URL shortener to compress that original long website address. There are lots of providers to choose from. bit.ly is popular. I use goo.gl

21. Links are kind of the life blood of Twitter. If you post a particularly good link (with a short description) it may get re-tweeted. This means that someone following you liked your tweet and forwarded it to their followers. If you do that you must credit the original source and include ‘RT.’ For example ‘Twitter SMS will come with a huge price tag for Canadian users http://ping.fm/GDgeo (RT via @mashable).

Twitter also has a built in retweet button.

22. When you refer to any other user on Twitter you should use the following format @username – don’t worry about any other bits of the address. Don’t put any spaces between the @ and username.

I’ve written a part two newbies guide to Twitter. Read more about using Twitter including customising your Twitter background.

Still Twitter-curious?

The excellent website Webdesigner Depot has trumped my effort above with a thorough and easy to read ultimate guide to everything Twitter. I highly recommend you head on over and check out their alphabetized glossary, a list of popular Twitter applications and instructions for incorporating Twitter into your website and blogs. UPDATE: July 21, 2009 – Webdesigner Depot has just published part two of the ultimate guide to everything Twitter.

15 tools for monitoring the popularity of a website

If you’re into stats and like to keep a watchful eye on your website you should check out this post on the Six Revisions website.

Jacob Gube has created a list of 15 tools for tracking data on your site.

We all know about Google Analytics, but this list features a bunch of other tools including Compete, Quantcast, popuri.us and TweetVolume.

One not listed is IceRocket Blog Tracker which I really like. Very simple interface and quick results.

Alternatives to Photoshop

If like me you can’t afford Photoshop at home, you should check out some of these alternatives. But perhaps you’ll have better luck than I did.

10 excellent open source and free alternatives to Photoshop.

I’ve used GIMP but it kept crashing my Mac so I gave up. I’ve also used Pixen with much the same results.

I’ve been intrigued by Aviary – not on the Six Revisions link above – but everytime I try to use it my computer becomes so unbearably slow that I navigate away. Sad because Aviary has three tools: Phoenix, an image editor; Peacock, a visual laboratory; and Toucan, colour palettes. When I did manage to use it without tearing my hair out I was annoyed that Phoenix had only a handful of fonts and didn’t allow you to use your own.

Still, I think it’s the best of those I’ve tried.

21 WordPress plugins you must use

I’ve read several posts like this recently but none have caused me to download and install quite as many WordPress plugins from the list as this post from Back Links.

Thanks to Will Blears for creating such a rocking list.

Ultimate website launch checklist

When we launched the National Screen Institute website back in June 2007 there was a huge hunk of work that went before.

It’s a super busy time and inevitably things get missed.

I’m entirely self-taught when it comes to website development and had only myself to rely upon – we worked with a brilliant bunch at Tactica but even they can only do so much.

So when I heard about the ultimate website checklist the first thing that went through my head was, ‘Crap, I could have done with that 12 months ago.’

Which is why I’m writing about it here to help anyone else that’s in the web development and launch process.

The list was created by Box UK – web consultants based in London and Cardiff.

Download the website launch checklist and find out more about Box UK.

Lunatic bloggers can keep the blogosphere

I am utterly astonished.

If you haven’t heard the story about the Ryanair employee whose customer service skills will perhaps deter you from ever using the airline, read on.

According to The Guardian newspaper a web developer tried to book a flight and thought he’d discovered a flaw in Ryanair’s website. So, he did what ever good blogger worth their salt does – he blogged about how it appeared users could book flights for ‘0.00′. Yep, zilch.

Well, apparently this didn’t sit too well with a Ryanair employee who decided that he was dealing with an imbecile who should be told in no uncertain terms what an idiot he was for thinking he could get a flight for nothing.

The Ryanair employee commented on the blog post:

“you’re an idiot and a liar!! fact is!

“you’ve opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they’re mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!”

And the award for best customer service goes to… Ryanair.

It gets worse. You can read the complete dialogue in The Guardian article linked to earlier.

The kicker – depending on which side of the fence you’re standing – is that Ryanair issued this astonishingly ill-judged statement:

“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.

“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.”

Now, correct me if I’m wrong but isn’t the customer always right? And shouldn’t Ryanair be issuing an apology to clean the slate?

This is PR handled badly.

Sure, Ryanair can think what it likes about bloggers but that message shouldn’t become public.

The irony? I’m blogging about it.

But I will think twice about flying Ryanair when I’m next in Europe.

Shame on you Ryanair.