January 11, 2010

There is more to social media than Twitter and Facebook

I’m not the first person to say this and I won’t be the last but I’m getting a bit bored of reading that social media is all about Twitter (or maybe I’m getting bored of reading about Twitter?)

It isn’t. And it never will be.

Don’t get me wrong, I love Twitter. Most of the time.

And most of the time, it loves me back.

But people – there is a world outside Twitter.

I worry about the marketers who think as long as they have a Twitter account they have their social media bases covered.

No. You. Don’t.

I should be thankful that there’s so much interest in Twitter – most of the popular posts on my site from the past 12 months are about Twitter.

This all goes back to what I’ve said before: social media is a silly term. Misleading in fact.

There are many tools ‘out there’ that allow you and me and many others to talk to each other online including Facebook, Twitter et al. Many (most?) websites let you communicate through comments or using sharing tools.

In fact, the internet in general lets us all communicate with each other and have ongoing dialogue. That’s why it’s called ‘the social web.’

So to focus on one website (Twitter) is a mistake. It’s also foolish for websites dedicated to social media to largely be trumpeting Twitter.

There is so much more out there.

And if we’re to teach communication professionals (and anyone else willing to listen) about the benefits of the social web we’re not doing those folks any favours by remaining so narrow-minded.

This isn’t a case of me listing for you all the sites, in addition to Twitter, that make up the collective we call ‘social media tools.’

I’m talking about the entire internet. This blog. Your comments and so much more.

The internet has given us a way to talk to each other. To listen to each other. To share. To create. To manipulate content.

If you’re a communications professional, for the love of God, don’t let Twitter cloud your vision of what social media really is.

January 6, 2010

Amazing list – best internet marketing posts by Tamar Weinberg

I love a good list.

Well I’ll be damned if the wonderful Tamar Weinberg hasn’t saved me an awful lot of work by curating the most delicious list of internet marketing posts from the past 12 months.

Apparently she makes this list every year.

It’s almost art.

If you’re looking for a diverse range of reading material (and one of my top tips for folks wishing to learn more about the social web is to READ A LOT) then this is an amazing place to start. In fact it may take you until 2011 to finish them all.

Prepare to be dazzled: The best internet marketing posts of 2009 by Tamar Weinberg

January 4, 2010

Diary of a Web Gal top ten posts from the past year

In blog land there are two common kinds of post you’ll see at this time of year.

I tried super hard not to become one of those cliches. Alas, I fail.

They are: Predictions for 2010 and My blog’s top posts.

As annoying and ubiquitous as the practice may be, looking back over the last 12 months at what you liked reading on my blog is a healthy and interesting exercise, both for you and for me.

So I now present to you the top 10 posts you read on my blog in 2009. (Cough, cough, notice a tweme theme?)

I reckon I should have done a top 10 of my least popular posts.

Hmm …

Dear reader: next week read my top 10 least popular posts.

December 31, 2009

What do you want to read about in the coming year?

As mentioned yesterday, I’ve signed up for Project52 – a year-long challenge to post at least one new article to my blog every week until January 2011.

I’d like to know what you’d like to see me write about over the next 12 months.

Is there a burning issue you want to know more about?

Does some part of the social web or this thing we call ‘social media’ confuse you?

Are you interested in my personal opinion on something?

Would you like to guest post with your own topic?

The social web changes frequently. So even if you don’t have an idea now, remember I’m doing this for 12 months so you’ve got plenty of time to get worked up about something.

I’m still angling for a guest post from one of the most interesting bloggers I read, Ari Herzog but we can’t agree on a topic. Do you know Ari? What do you think we should get him to write? This is a guy with some of the most unconventional ideas and behaviours I’ve seen in social media land. Always thought-provoking whether you agree with him or not.

So, over you dear reader. What do you want to read about in 2010?

December 30, 2009

Gulp. Have signed up for Project52

First up – you want to know what the heck Project52 is, right?

From the Project52 site: Project52 is a personal challenge geared toward getting fresh content on your website. The goal is to write at least 1 new article per week for 1 year.

The project runs from January 1, 2010 to January 1, 2011.

I was checking out some new folks to follow on Twitter and came across a chick I’d never heard of before (or whose name I hadn’t clocked when reading Mashable articles) – Christina Warren – who writes for Mashable. Her Twitter handle is film_girl so naturally I was curious about her because of my role at the National Screen Institute.

In an effort to post more frequently to her blog, she’s taking part in Project52.

Well this made my heart all a flutter – earlier this year I took part in the ProBlogger one month blog challenge and found it hugely beneficial.

And now I’m super nervous because I’ve committed for one whole year. If I don’t do it you, dear reader, will be the first one to know that I have failed.

I have no idea how this challenge will be structured and if I’m expected to go it alone but I’ll write more here when I find out.


December 27, 2009

Thank YOU and looking ahead to 2010

I moved this blog from Blogger to WordPress in early 2009 so this has really been my first full year building what I consider to be a professional online space – love Blogger but WordPress has given me so much more to play with.

I would like to thank YOU – yes, YOU reading this post – for your continued interest in the words I type. I have a healthy number of readers and am privileged to include you among them.

For me, 2009 has been a year of enormous growth. Beyond my wildest dreams.

I found my passion. Really found it.

Someone once said to me – when I was in my very early twenties – that I would fall into my career. It would just sort of happen.

And in a way, I kind of did.

It was an interesting journey that led me to all sorts of places. Over the years I’ve been a press officer, magazine editor, marketing and communications manager, movie contest co-ordinator, freelance writer, ad agency copywriter, publicist and many more.

Then about two years ago I found a way to turn my passion into my full-time career at the National Screen Institute when I became their website manager.

Most recently I was offered a way to share that passion (I am eternally grateful to you, Tutu Ilelaboye – I’m not even sure you know what you started).

One presentation for Canadian Women in Communications has led to a series of workshops for my employer, National Screen Institute – Canada (NSI).

I have a funny feeling there may be more.

I posted before that during my annual review with my boss I said I wanted to do more – share my knowledge with others. I’m looking forward to the opportunity to do that.

After all, this means nothing if I can’t talk about it with you.

So having celebrated early 2009 with a move from Blogger to WordPress I think I’m celebrating 2010 with in-person presentations.

With that, I look forward to meeting you in Winnipeg sometime during 2010.