Social media marketing | Liz Hover's Diary of a Web Gal

I wouldn’t usually share stuff I find on Mashable because so many people read their news but this was too cool to pass up.

According to Mashable, this infographic, created by JESS3, examines engagement statistics with the world’s most popular social network: Facebook.

I was surprised at how few people ‘Like’ updates (26%). I’m a serial ‘Liker.’ And also how few people send private messages (10%). I would have expected these numbers to be higher because of my own use and I’m not even on Facebook that much.

Apparently only 15% of folks update their status everyday. Again, something I was surprised to read.

I’d be interested to know where these stats come from (I don’t doubt them). Mashable don’t say and I can’t find the infographic on JESS3′s website.

Anyway, enjoy this lovely infographic.

Unless you’ve been living under a rock you’ll know that Facebook has recently introduced some sweeping changes (with more game-changing things on their way).

I’ve seen a number of my friends post this – a meme, I guess.

I’m struggling with the idea that people are that paranoid about their comments.

Facebook is a social network. Therefore it’s social and, well, a network. Both words indicate you might be meeting people and talking to them. Why would you want to hide your comments?

Honestly the first place my head goes is: what are you ashamed of? What are you hiding?

I can tell you that the friends of mine who’ve posted this to Facebook have nothing to be ashamed of. Which leads me to believe this is a comfort issue – I get asked a lot about privacy when I do speaking presentations so I’m not surprised.

Again, for me, it comes back to the idea that if you aren’t comfortable with people seeing your online activity you shouldn’t be online.

Or you need to get over it.

Nothing you do or say in a social network like Facebook can every truly be concealed.

If you really have a problem with friends of friends seeing your comments and likes ask yourself these things:

1) Am I being offensive?

2) Why do I have social network account(s)?

3) What could be the worse thing to happen to me?

If you’re posting anything which you really think might be offensive or controversial, take it to a Facebook message if you’re unsure. Don’t respond in the comment thread.

I understand that my friends don’t want to feel that Facebook has deceived them in some way by making their comments and likes more public than they thought they would be but there’s no reason for the paranoia.

This is the age of the internet where data is transferred in the blink of an eye.

I think it’s a bit late for for this kind of paranoia.

Nielsen recently issued a report called State of the Media: The Social Media Report detailing the current social media landscape and audiences in the U.S. and other major markets.

Get a copy of the report here.

The key findings from the report are:

- Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the internet.

- Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.

- Americans spend more time on Facebook than they do on any other U.S. website.

- Close to 40% of social media users access social media content from their mobile phone.

- Social networking apps are the third most-used among U.S. smartphone owners.

- Internet users over the age of 55 are driving the growth of social networking through the mobile internet.

- Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer.

- 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user.

- 53% of active adult social networkers follow a brand, while 32% follow a celebrity.

- Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active internet users.

- Tumblr is an emerging player in social media, nearly tripling its audience.

Access the full PDF of State of the Media.

Looking through the stats on my blog I’ve noticed that a lot of folks are searching for inspiration to help them come up with good ideas to post on Twitter.

Previously I’d written about a post on Ari Herzog’s blog by Mark Havenner in which Mark describes his C.R.A.S.H formula when he’s stuck for tweet ideas.

Comment. Reply. Ask. Share. Help. This is an excellent formula.

I’d also like to share my tweeting philosophy with you in the hope it will help those of you looking for inspiration on Twitter.

Your number one goal when posting to Twitter should be to add value.

In fact I think Jason Falls put it best when he said, ‘Share good shit.’ Anytime you post to Twitter, ask yourself, ‘Is this something others will want to know? Is it of value to them? Am I sharing knowledge?’

One of the most popular types of tweet are those that contain links.

Dan Zarella recently posted an interesting infographic showing how to get more retweets on Twitter. I think you’ll find his information useful when considering what to post to Twitter. Dan describes himself as a social media scientist so you’re probably wise to heed his advice.

Dan recommends we tweet links, stop talking about ourselves, say new things and tweet about Twitter.

So head on over to your Twitter account and tweet away!

I’ve just finished reading a great little resource by Brankica Underwood, author of Blog Like a Star.

Brankica put together a free ebook featuring 99 ways to improve your blog.

Whether you’re a blogging superstar already or just starting out, I’m certain you’ll find her hints and tips useful.

Is your blog published on Kindle? Brankica will tell you why it should be. Think you have the perfect ABOUT page? Brankica’s advice will help make it even better.

She’s created a short version which you get from the first download button. But if you agree to subscribe to her mailing list you’ll get a fuller version of the ebook. I totally signed up and encourage you to do the same. This is one smart blogging chick (and she likes dogs).

Check out her free download of ’99 Tasks for Blog Improvement.’

Thanks to Kristi Hines for bringing my attention to Blog Like a Star. Kristi also writes a fabulous blog with zillions of blogging resources, hints and tips.

Maybe you’ve heard about Google+, maybe you haven’t.

It’s yet another new social network, this time run by, you guessed it, Google.

There’s been a fair bit of buzz around Google+. It’s being touted as the fastest growing social network with over 25 million users already.

Right now, I’m struggling to understand why I should use it. Don’t get me wrong, it’s a lovely site. Lots of people I know are using it. It has some cool features such as ‘circles’ which let you group people together and view their updates as a stand-alone stream.

The problem for me is that I’ve yet to find a real use for it.

I probably felt the same way about Twitter and Facebook once upon a time.

I’m stuck between wanting to be present in a new online space, such as Google+, and making sure that I don’t just repeat the same updates, share the same links and follow the same people as I do on Facebook and Twitter.

I certainly feel pressure to be there. I don’t want to appear closed to new technologies and ideas. I don’t want to get left behind. I don’t want to seem ‘old school’ because I’m not keeping up with the times.

I guess that’s what happens when you work in digital media: this invisible force makes you feel as though you have to be everwhere at once or you’re not cool.

Reflecting on my own use of social networks I certainly see a pattern.

I go through phases of heavy and light use. Sometimes I can’t bear to log in to Twitter or Facebook. Other times I can’t get enough of them.

Oddly I never tire of blogging or reading blogs.

And so perhaps, one day soon, I’ll feel compelled to spend time on Google+. Right now, I don’t. I pop in every now and then to see what people are up to but rarely have a desire to post my own updates. I’ve no idea what I want to say and I’ve no idea what people want to hear.

Maybe I shouldn’t be so hard on myself and I should just trust that everything will fall into place when the time is right.

Maybe it’s too early to tell how Google+ will play out.

Are you on Google+? If so, how are you using the space? What role do you think this new social network will have in our digital world?