All posts filed under: Marketing

The state of social media – a Nielsen report

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Marketing

Nielsen recently issued a report called State of the Media: The Social Media Report detailing the current social media landscape and audiences in the U.S. and other major markets. Get a copy of the report here. The key findings from the report are: – Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the internet. – Social media has grown rapidly – today […]

Tweet ideas

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Marketing

Looking through the stats on my blog I’ve noticed that a lot of folks are searching for inspiration to help them come up with good ideas to post on Twitter. Previously I’d written about a post on Ari Herzog’s blog by Mark Havenner in which Mark describes his C.R.A.S.H formula when he’s stuck for tweet ideas. Comment. Reply. Ask. Share. Help. This is an excellent formula. I’d also like to share my tweeting philosophy with […]

Google+ and the proliferation of social networks

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Marketing

Maybe you’ve heard about Google+, maybe you haven’t. It’s yet another new social network, this time run by, you guessed it, Google. There’s been a fair bit of buzz around Google+. It’s being touted as the fastest growing social network with over 25 million users already. Right now, I’m struggling to understand why I should use it. Don’t get me wrong, it’s a lovely site. Lots of people I know are using it. It has […]

Fabulous free social media ebook

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Marketing

I would have posted this yesterday had I not been so pissed off about my key snapping off in my bike lock and having to walk home in +30°C … and melting. You may well have read about the Social Media ProBook (a free ebook) by now – I’ve read at least five posts today from high profile bloggers endorsing this resource. Thanks – as always – to the ever-insightful Adam Singer of The Future […]

TV ads with social icons

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Marketing

I have a personal gripe. I keep seeing Facebook and Twitter icons on TV – usually on ads – and it’s driving me mad. Why bother? If I care that much about your show/product then I’ll find your social accounts using this little tool I know called Google. Putting those tiny icons on the screen doesn’t help me one bit. It’s like putting a globe symbol in place of a website address. Either put the […]

My social media wish list

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Marketing

* I wish Twitter told me why someone is following me and how they found me. * I wish real-estate agents, builders and other ad hoc businesses would realise that having a Twitter/Facebook account isn’t enough of a reason to make me follow them or pay attention to anything they say or do. * I wish more people/businesses realised that relationship building, conversations and actual engagement with individuals is what helps create an effective social […]