Social media marketing | Liz Hover's Diary of a Web Gal

Looking through the stats on my blog I’ve noticed that a lot of folks are searching for inspiration to help them come up with good ideas to post on Twitter.

Previously I’d written about a post on Ari Herzog’s blog by Mark Havenner in which Mark describes his C.R.A.S.H formula when he’s stuck for tweet ideas.

Comment. Reply. Ask. Share. Help. This is an excellent formula.

I’d also like to share my tweeting philosophy with you in the hope it will help those of you looking for inspiration on Twitter.

Your number one goal when posting to Twitter should be to add value.

In fact I think Jason Falls put it best when he said, ‘Share good shit.’ Anytime you post to Twitter, ask yourself, ‘Is this something others will want to know? Is it of value to them? Am I sharing knowledge?’

One of the most popular types of tweet are those that contain links.

Dan Zarella recently posted an interesting infographic showing how to get more retweets on Twitter. I think you’ll find his information useful when considering what to post to Twitter. Dan describes himself as a social media scientist so you’re probably wise to heed his advice.

Dan recommends we tweet links, stop talking about ourselves, say new things and tweet about Twitter.

So head on over to your Twitter account and tweet away!

I’ve just finished reading a great little resource by Brankica Underwood, author of Blog Like a Star.

Brankica put together a free ebook featuring 99 ways to improve your blog.

Whether you’re a blogging superstar already or just starting out, I’m certain you’ll find her hints and tips useful.

Is your blog published on Kindle? Brankica will tell you why it should be. Think you have the perfect ABOUT page? Brankica’s advice will help make it even better.

She’s created a short version which you get from the first download button. But if you agree to subscribe to her mailing list you’ll get a fuller version of the ebook. I totally signed up and encourage you to do the same. This is one smart blogging chick (and she likes dogs).

Check out her free download of ’99 Tasks for Blog Improvement.’

Thanks to Kristi Hines for bringing my attention to Blog Like a Star. Kristi also writes a fabulous blog with zillions of blogging resources, hints and tips.

Maybe you’ve heard about Google+, maybe you haven’t.

It’s yet another new social network, this time run by, you guessed it, Google.

There’s been a fair bit of buzz around Google+. It’s being touted as the fastest growing social network with over 25 million users already.

Right now, I’m struggling to understand why I should use it. Don’t get me wrong, it’s a lovely site. Lots of people I know are using it. It has some cool features such as ‘circles’ which let you group people together and view their updates as a stand-alone stream.

The problem for me is that I’ve yet to find a real use for it.

I probably felt the same way about Twitter and Facebook once upon a time.

I’m stuck between wanting to be present in a new online space, such as Google+, and making sure that I don’t just repeat the same updates, share the same links and follow the same people as I do on Facebook and Twitter.

I certainly feel pressure to be there. I don’t want to appear closed to new technologies and ideas. I don’t want to get left behind. I don’t want to seem ‘old school’ because I’m not keeping up with the times.

I guess that’s what happens when you work in digital media: this invisible force makes you feel as though you have to be everwhere at once or you’re not cool.

Reflecting on my own use of social networks I certainly see a pattern.

I go through phases of heavy and light use. Sometimes I can’t bear to log in to Twitter or Facebook. Other times I can’t get enough of them.

Oddly I never tire of blogging or reading blogs.

And so perhaps, one day soon, I’ll feel compelled to spend time on Google+. Right now, I don’t. I pop in every now and then to see what people are up to but rarely have a desire to post my own updates. I’ve no idea what I want to say and I’ve no idea what people want to hear.

Maybe I shouldn’t be so hard on myself and I should just trust that everything will fall into place when the time is right.

Maybe it’s too early to tell how Google+ will play out.

Are you on Google+? If so, how are you using the space? What role do you think this new social network will have in our digital world?

I would have posted this yesterday had I not been so pissed off about my key snapping off in my bike lock and having to walk home in +30°C … and melting.

You may well have read about the Social Media ProBook (a free ebook) by now – I’ve read at least five posts today from high profile bloggers endorsing this resource.

Thanks – as always – to the ever-insightful Adam Singer of The Future Buzz for bringing this to my attention.

Adam is also one of the people featured in the book.

In fact, Adam took the words right out of my mouth when he wrote: ‘Eloqua [creators of this free ebook] … solicited insightful content on social media with something useful for all digital professionals. Reading through the contributions (including Jeremiah Owyang, Steve Rubel, Sarah Evans, among others) it’s clear this is a must-read.’

Oh yes.

I download a lot of free ebooks and most of them are – to use the technical term – crap.

The Social Media ProBook actually has substance. And contributions from very cool people. And stuff worth reading.

For my Canadian readers: you have the day off work tomorrow. This would make perfect reading in your air-conditioned home/office.

Please read Adam Singer’s blog post which has an excellent digital marketing Q&A and links to the ebook.

A while ago I took part in a survey of the Canadian digital media industry organised by Pixel to Product.

Their aim was to understand the size and scope of the Canadian digital economy.

Pixel to Product has released a report of their findings which takes a snapshot of location and growth, workforce size, education and income among other things.

See the report below and download a copy of it.
2011 Report on The State of the Canadian Digital Media Economy

I have a personal gripe.

I keep seeing Facebook and Twitter icons on TV – usually on ads – and it’s driving me mad.

Why bother? If I care that much about your show/product then I’ll find your social accounts using this little tool I know called Google.

Putting those tiny icons on the screen doesn’t help me one bit.

It’s like putting a globe symbol in place of a website address.

Either put the whole URL to your Twitter and Facebook accounts or don’t bother at all.

It doesn’t make you social media cool just because you’ve got little pictures on the TV screen. It just makes me think you’re stupid.