TV ads with social icons

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Marketing

I have a personal gripe.

I keep seeing Facebook and Twitter icons on TV – usually on ads – and it’s driving me mad.

Why bother? If I care that much about your show/product then I’ll find your social accounts using this little tool I know called Google.

Putting those tiny icons on the screen doesn’t help me one bit.

It’s like putting a globe symbol in place of a website address.

Either put the whole URL to your Twitter and Facebook accounts or don’t bother at all.

It doesn’t make you social media cool just because you’ve got little pictures on the TV screen. It just makes me think you’re stupid.

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