How to find time for social media


I was reading about a new tool the other day called Buffer which lets you load up your tweets for the day and automate when they appear.

‘This looks cool. I should check it out,’ I thought to myself.

Somehow I never did because I reminded myself that social media tools aren’t about automation and scheduling – sure plenty of people do it but it feels kind of inauthentic to me.

Just like slot machines, people are always trying to outwit the game – tweet between these times; always make it look like you’re on Twitter; tweet at least three times a day; don’t tweet at 11 a.m. on Tuesday.


Tweet when you damn well want and if you don’t have anything to say for a week, then don’t use Twitter.

I get super irritated by all this scheduling, planning and strategizing. Things really aren’t that difficult. If you have something to say then go online and say it. If you don’t then, read a book.

Absolutely: monitor your social media accounts and respond to folks who are talking to you but I honestly don’t believe in ‘faking’ your online presence. Oh, I’m sure there are folks I follow who do it and I have no idea but it’s not something I would recommend.

The same thing applies to having someone else do your tweeting. It happens but I don’t agree with it.

Use social media tools when you do have the time. Don’t get caught up in the idea that you have to have a 24/7 perfect presence online. Just be normal. Just be human. Please.


  1. Candyfloss Persie says

    Hi Liz, I am totally with you on this! I think that when you have something to say, you should say it- not force it (though I’m a bit guilty of that from time to time). Twitter never ceases to amaze me with its quiet power and I think the platform you mentioned will be very interesting. Also, I have a question and I don’t see your email right there so I’m just going to ask. I’m currently employed in the Financial industry. Though I enjoy my job, I feel that my passion lies in a role which implores more creativity. Due to this, I am going to send out some informational interview requests to journalism/media companies in my city. Would it be beneficial to include my link to my blog in these cover letter requests? My blog was never designed for corporate use however, it may showcase some semblance of my skills but certainly my passion for this medium. What do you think? Should it be included or leave it alone?? I would REALLY appreciate any feedback as I know that you at the most, have a breadth of knowledge about this in the industry and at the least, have a valuable personal opinion due to your exposure. Either way, I don’t think I can go wrong. Here’s my blog: Do you think it would be worthy to include in an informational interview request??? (I can also be reached at [email protected]). Thank you!! And love your blog, you know so much about everything I aspire to be.

  2. Hey Caitlin

    Thanks for stopping by my blog.

    I love your blog! Great job.

    As for including a link to it in your cover letters, I’d proceed with some caution. By that I mean, think carefully about who you’re sending your letters to. For example, in the finance industry it may not be appropriate but in marketing and communications, PR it’s probably fine to include.

    My instinct is to tell you to put it everywhere but people can be really strange (read: stuffy) so I would pick and choose which companies you mention it to.

    Does that help?

Comments are closed.