I was reading about a new tool the other day called Buffer which lets you load up your tweets for the day and automate when they appear.
‘This looks cool. I should check it out,’ I thought to myself.
Somehow I never did because I reminded myself that social media tools aren’t about automation and scheduling – sure plenty of people do it but it feels kind of inauthentic to me.
Just like slot machines, people are always trying to outwit the game – tweet between these times; always make it look like you’re on Twitter; tweet at least three times a day; don’t tweet at 11 a.m. on Tuesday.
Tweet when you damn well want and if you don’t have anything to say for a week, then don’t use Twitter.
I get super irritated by all this scheduling, planning and strategizing. Things really aren’t that difficult. If you have something to say then go online and say it. If you don’t then, read a book.
Absolutely: monitor your social media accounts and respond to folks who are talking to you but I honestly don’t believe in ‘faking’ your online presence. Oh, I’m sure there are folks I follow who do it and I have no idea but it’s not something I would recommend.
The same thing applies to having someone else do your tweeting. It happens but I don’t agree with it.
Use social media tools when you do have the time. Don’t get caught up in the idea that you have to have a 24/7 perfect presence online. Just be normal. Just be human. Please.