I regularly give presentations about using social media.
I talk about making your Twitter, Facebook page or blog a go-to place for useful information.
Smarty pants blogger Martyn Chamberlin, writing a guest post on ProBlogger, has perfectly summed up what I’m getting at.
In Teach or your blog will die, Martyn tells us: ‘Nobody cares who you are, but they love to surf the Internet and learn things. If you’re giving away useful content that creates value for others, they’ll start showing interest in you.’