Get your website ducks in a row before you attempt social media marketing

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I’m in Alberta at the moment to deliver social media marketing presentations for the Alberta Magazines Publishers Association (AMPA).

I’ve been preparing for the presentations for a while now and gave the first one today.

I took a slightly different approach to the presentation than usual. Thanks to the AMPA website I was able to look at all their member magazines online.

One thing struck me – like a minus 44 windchill – social media is a waste of time if your website sucks.

Yes, I know, there are website naysayers who predict the end of blogging and websites as we know it. But I love a good website. And I think I can say with 100% certainty that the good ‘ole website is here to stay for a while.

Perhaps you’re even scratching your head saying ‘Of course social media is a waste of time if your website sucks.’ I think I’d just taken it for granted that folks knew that.

I’ve learned that they don’t.

There’s a tendency to jump on the social media bandwagon.

Everyone thinks they should be working it into their business. Like, yesterday!

What a lot of people don’t think about is getting their website ducks in a row first.

If your website isn’t kick-ass then don’t put a ton of effort into social media.

Work on getting your own house in order first. Social media marketing should flow from that.

A bad website is the worst reflection of your company or product.

Don’t bother with Twitter, Facebook, blogging et al until you have a beautiful, elegant website which you constantly update with interesting content.

Yes, this ‘social media thang’ is hard work folks!

Photo credit: Jonathan Wretlind on Flickr via a Creative Commons License

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