Upkeeping a good blog is bloody hard work.
I’m no saint. My blog might look pretty but I don’t put in as much time as I should writing regularly or with great purpose.
A couple of days ago I was reading a post on Adam Singer’s blog. In it he talks about how most agency blogs are crap. That’s right. The folks that you pay to develop and implement your marketing and PR campaigns can’t walk the walk.
In fact it’s not just agencies that are to blame.
I see plenty of folks who call themselves ‘experts’ in marketing / communications / PR / ALL THAT STUFF who clearly aren’t practiced at what they preach. Now, that doesn’t mean to say they aren’t to be trusted but, come on, faced with two ‘experts’ one with an up to date blog and an active Twitter account with a healthy following versus a blogless, Twitterless dude – which one are you more likely to trust?
Back to Adam’s post.
One of Adam’s readers challenged him to expand on the reasons that many agency blogs fall short.
In response Adam wrote a second post highlighting some key things that I think apply to all blogs. Not just those written by agencies.
If your blog is kinda crap, then this might be why.
I’ve taken Adam’s main points and sort of re-interpreted them for all bloggers.
1. Your posts are wishy-washy
2. Your writing lacks passion
3. Your blog has no personality
4. Your content fails the ‘so-what?’ test
5. You haven’t written a blog post since 2001
6. You’re. Trying. Too. Hard.
7. Your blog doesn’t stand out from the crowd
8. You’re scared of upsetting people
9. Oops. You have no focus so your posts are over the shop
10. You don’t make an effort to connect with other bloggers
There are lessons for us all in this list.
Now you’ve got no excuses for having a crap blog or no blog at all.
Your blog should be ship-shape in no time.