This post comes from fellow Winnipeg blogger Kyla Roma.
Oddly, we’ve never met in person but continue to connect online.
I adore Kyla’s blog and admire her committment to great content and connecting with her readers.
For this guest post, I asked Kyla to share some of her blogging secrets with us. Here’s what she had to say.
Starting a blog is easy enough, but after the honeymoon period of finding a look and a voice that’s just right, maintaining a blog and drawing in new readers can be a daunting task.
I’ve been blogging about my life, photography, and DIY for two years and my blog has always been a project that I love, but keeping it fresh and new while keeping it from taking over my time has been a challenge.
Liz kindly asked if I could share some of the things that have worked for me, and these are a few of my favourite strategies:
1. Put high value, unique content first
No one is an island and being in touch with your community is vital, but the only thing that will get people coming back to your blog is excellent content.
Stay on top of trends and news in your community and find a way to speak to them that demonstrates your strengths. From an ability to build a strong narrative to unique presentation, finding a strength and an angle that gives you a unique position inside your community is a great way to get noticed and have people looking forward to what you bring to the table.
2. All blogs are personal
Personal blogging has a funny reputation but with huge companies changing gears from having One Consistent Impersonal Corporate Message to having a number of distinct, trusted individual voices, all of our social media is at least a little personal.
This can be scary territory for small business owners, especially because so many seem to equate a blog with an avenue to vent about bad days, but pulling back the curtain (even just slightly) gives clients someone to connect to, and that feeling of being an “insider” can go a long way toward building an invested client base.
Even just showing a collection of your favourite things, or linking to your favourite inspiration sources gives people a sense of who you are – no dredging up family drama or venting about bad days required.
3. Choose your weapons
I get hit with inspiration at odd times, and I found out quickly that feeling like I have to blog every day is more of a stress than anything.
Now that I blog five to six times a week, I’ve started exploring more tools that let me take back my time and ramp down my stress.
Some of my favourites for WordPress are Twitter Tools, which tweets your posts when they publish, Dashboard: Scheduled Posts, so I can see my next set of scheduled posts at a glance when I log in, and Editorial Calendar for a monthly at a glance view of my posts and the ability to drag and drop them in any order I like.
My favourite offline tool is simple and probably my most useful: a notebook that I keep with me for when I have ideas for posts.
4. Jump into the conversation
If something is going on in your community that you have opinions on, speak to it. If you’re on Twitter but aren’t starting conversations, start talking to people!
No one is involved in blogging or social media because they’re looking to build walls- everyone wants to feel noticed, valued, and part of something. Simple acts of inclusion can go a very long way.
5. Try making a plan
This one isn’t right for everyone, but I love having a rough idea of what my blog content will look like in a week or two.
I find it takes a lot of (self inflicted) pressure off me, and it helps make sure everything flows nicely from one post to another. A plan could be as simple as starting a series that you post on once a month, but planning in advance can help you to pull together beautiful, insightful posts that you might not feel up to if you only blog after a long day of work.
She’s a life-long vegetarian, blogger, black tea aficionado, photography nut, knitter, puppy mama and wife. Her beautiful blog is a collection of stories from her life and things that make her swoon.