Month: April 2010

Video: Katie Paine on measuring social media

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Marketing

My colleague pointed me to this video about social media measurement. And, if you have an hour to spare, it’s well worth watching. I’d never heard of Katie Paine and I read extensively so I’m not sure why she’s never come across my radar before. From Social Media Breakfast Seattle on YouTube: Katie Paine of KDPaine & Partners, the acclaimed Queen of Measurement … explains why measuring social media is not about impressions or eyeballs but […]

Guest post: how a Winnipeg photographer used social media as a gift

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Marketing

This post was written by Ian McCausland. He’s a super talented Canadian photographer who I’ve know for a few years now. I’ve always admired his craft but was totally impressed when a message about ‘Foto Friday’ landed in my inbox a while back. Ian decided to host Facebook Foto Friday. He would essentially be giving away a photo to anyone that turned up at his studio on the given date. The catch? The photo had […]

Social media workshops in Winnipeg

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Marketing

I’m at it again. I’ll be doing two social media workshops in Winnipeg very soon. I love this stuff and hope to see you there. – April 8, The Delta Winnipeg – International Association of Business Communicators / IABC (Manitoba chapter). Full details in the link. – April 13, Aqua Books – Winnipeg Girl Geek Dinners (email me if you’re coming).  I’ll be co-presenting this one with my pal Polly Washburn. I’ll be giving practical […]