Move over content. Context is king

Digital & Online

In the Land of the Website Manager we hear an oft-quoted mantra that we are taught always to adhere to.

Content is king.

This is the biggest beast in the website jungle and not one to be fooled with.

But then along came ‘context’ roaring like a lion demanding to be anyplace, anywhere, anytime.

In the past few days I was lucky enough to read two posts about these topics.

Check out Boagworld writer Colin James Firth who looks at the designer’s approach to a website and how important the content and a professional copywriter are in informing the design.

Then check out this post on TechCrunch about how video is consumed online.

It’s not enough to just have good content.

How do your users find it? And how are they consuming it?

Your content king needs context too.