Google Buzz – is it any good?

Marketing

First, I’ll admit that this is pretty much a duplicate of a post I made today over on the National Screen Institute’s website.

But not entirely.

I don’t think much of Google Buzz, ok?

I love Google, for the record.

The basic premise: Google wants in on the social media thang. Google Buzz is their trump card.

Or something.

This is my comment on the proposition, not the product.

According to Google’s official blog:

Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch.

If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.

So far I’m not that impressed with it – largely because I only use my Gmail accounts to log in to Feedburner, YouTube and a bunch of other Google-operated sites.

I’m also a prolific Twitter and Facebook user and don’t see the sense in adding yet another network to the list.

Sure, I can add my Twitter account so my tweets appear on Buzz but I’d rather folks just follow me on Twitter.

I can see the benefit for regular users of Gmail. Send mail and chat with your pals all in one place. Which makes sense.

Are you using Google Buzz? Let me know what you think.

Thanks to my friend, the wonderful Erica Glasier, for the illustration at the top of this page available under a Creative Commons License.