It’s Tamar Weinberg to the rescue again (or more acurately guest blogger Glen Allsopp writing on Tamar’s site.)
If we could all somehow connect telepathically, I would save so much time!
As Glen points out in his post on Tamar’s site, there has always been a joke on the social web about folks claiming to ‘social media experts.’
These folks are a dime a dozen.
Which muddies the waters for everyone.
Long ago I read that social media isn’t an add on; it isn’t something that your marketing director suddenly has ‘to do.’ It should underscore all your communications.
According to Glen a real social media expert should:
- Highlight others
- Grow bigger ears
- Accept a new normal
- Make everything else irrelevant
- Ignore social media ‘checklists’ or top lists
If you’re looking to weed out the pretenders from the real McCoy, check out Glen’s post: 5 things true social media experts do online.
(PS: Glen rocks. And he’s only 20. I am in AWE).