I’m not the first person to say this and I won’t be the last but I’m getting a bit bored of reading that social media is all about Twitter (or maybe I’m getting bored of reading about Twitter?)
It isn’t. And it never will be.
Don’t get me wrong, I love Twitter. Most of the time.
And most of the time, it loves me back.
But people – there is a world outside Twitter.
I worry about the marketers who think as long as they have a Twitter account they have their social media bases covered.
No. You. Don’t.
I should be thankful that there’s so much interest in Twitter – most of the popular posts on my site from the past 12 months are about Twitter.
This all goes back to what I’ve said before: social media is a silly term. Misleading in fact.
There are many tools ‘out there’ that allow you and me and many others to talk to each other online including Facebook, Twitter et al. Many (most?) websites let you communicate through comments or using sharing tools.
In fact, the internet in general lets us all communicate with each other and have ongoing dialogue. That’s why it’s called ‘the social web.’
So to focus on one website (Twitter) is a mistake. It’s also foolish for websites dedicated to social media to largely be trumpeting Twitter.
There is so much more out there.
And if we’re to teach communication professionals (and anyone else willing to listen) about the benefits of the social web we’re not doing those folks any favours by remaining so narrow-minded.
This isn’t a case of me listing for you all the sites, in addition to Twitter, that make up the collective we call ‘social media tools.’
I’m talking about the entire internet. This blog. Your comments and so much more.
The internet has given us a way to talk to each other. To listen to each other. To share. To create. To manipulate content.
If you’re a communications professional, for the love of God, don’t let Twitter cloud your vision of what social media really is.