Before I was a web manager I was a publicist and a media officer (in the UK).
Ooh, do you know how many times jargon slips its naughty way into press releases? I tried hard to keep it away. Honest.
But almost as bad as jargon are those redundant little adjectives that seem to worm their way into press releases the world over. Sometimes it’s hard to avoid.
I read a great post today by Robin Wauters writing on TechCrunch: 10 words I would love to see banned from press releases.
My personal favourite is ‘strategic partnership.’