UK government guide to Twitter

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Marketing

Being a Brit gal I was interested to see the UK government has written an extensive document about Twitter.

The Template Twitter Strategy for Government Departments really is a step by step guide to Twitter and includes information about positioning, tone of voice and a breakdown of content principles.

One could say it’s a little over the top but I guess that’s bureaucracy for you.

The one thing that pains me about corporate Twitter accounts is the possibility that every tweet must be approved. This simply isn’t practical and prevents folks from having any form of conversation because it slows everything down. Sadly the UK government has succumbed to this.

Overall the guide makes for interesting reading especially for folks new to Twitter who need an extensive breakdown of exactly how Twitter works.

2 Comments

  1. Sarah Bray says

    It is so weird, isn’t it, that a medium that has been so informal and potentially personal is now being treated with official usage guidelines and the like. Thank God that I still get to choose who to interact with.

  2. Sarah Bray says

    It is so weird, isn’t it, that a medium that has been so informal and potentially personal is now being treated with official usage guidelines and the like. Thank God that I still get to choose who to interact with.

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