Month: July 2009

What is Google Wave?

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Marketing

There’s been lots of buzz around a new service – currently only in use by a small group – called Google Wave. In September more folks will be able to use the service but it still won’t be available to the wider public. Described by Google as ‘… a new model for communication and collaboration on the web…’ it’s hotly anticipated that it will become the next big thing in online communication. My Canadian One […]

25 words of social media wisdom

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Marketing

One of the cool chicks I follow on Twitter is Liz Strauss. She’s created a special project calling on folks to provide 25 words of wisdom about social media. Once Liz has received all the suggestions by July 31, she’ll compile them so we can all learn from each other. And guess what peoples? I’m throwing my hat in the ring. Social media isn’t a thing. It’s an online behaviour. Being a creator, a commentator […]

UK government guide to Twitter

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Marketing

Being a Brit gal I was interested to see the UK government has written an extensive document about Twitter. The Template Twitter Strategy for Government Departments really is a step by step guide to Twitter and includes information about positioning, tone of voice and a breakdown of content principles. One could say it’s a little over the top but I guess that’s bureaucracy for you. The one thing that pains me about corporate Twitter accounts […]

Virtual life meets real life: Twitter

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Marketing

I guess sometimes you do stuff and have no idea of its impact. Case in point: the Winnipeg Folk Festival recently took place at Bird’s Hill Park, Manitoba. I’ve attended the festival for the last five years but this year stayed away to look after my pooch Sadie Shih Tzu who got spayed the first day of the festival. The festival is significant to me because it’s where I first really fell in love with […]

Steve Rubel interview

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Marketing

Steve Rubel rocks. I just watched this interview with him and realised he touches on some of the things I’ve mentioned in my last two posts about social media. One word of warning – much as Steve talks about super interesting stuff, you might get sea sick from the camera :) Video by Mark Glaser writing for Mediashift on pbs.org.

Defining social media – the wrong term?

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Marketing

Something occurred to me yesterday after writing about why you should be using social media. The phrase ‘social media’ is a redundant term. We should really be referring to the ‘social web.’ Most of us think of ‘social media’ as a thing. Something for marketers to learn maybe. Something to add to our ‘marketing mix.’ A collective term to describe a number of websites. But social media is not media at all in the traditional […]