I get very excited about folks I find that manage to put into words some innate feeling I have but can’t verbalize.
I love folks that just SAY IT LIKE IT IS.
Enter Gerry McGovern.
Read this post and weep peoples: website management – you can’t automate everything.
Any person that starts their website management advice with ‘The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work,’ is indeed wise.