Archive | March, 2009

Ten super useful websites and Twitter peeps

27 Mar

In January I published a post listing over 20 cool tech, design and marketing cool websites for website folks. I promised to add more sites as I found them.

Instead, I’ve created a new post for ya. There are so many amazing and inspiring websites that have helped me as a blogger and web manager that I wanted to collect them in one place.

I use Twitter daily and, thanks to the folks I follow, have discovered some brilliant websites and very talented people. They are included here too.

1. Webdesigner Depot – Not only does this site look delicious, the content rocks too. Webdesigner Depot covers stuff on design, coding, typography and Photoshop tutorials. I think I’ve added almost every one of their recently published posts to Twitter.

webdesigner-depot

2. Stuart Robertson/Design Meme – I discovered fellow Canadian (and web manager) Stuart Robertson through Twitter. I’ve sought his advice and expertise and enjoyed his many Twitter updates. This guy knows where it’s at.

3. Movie Marketing Madness – I’ve discovered so much stuff on this blog and posted links to a lot of it on my work website – National Screen Institute – Canada (NSI)

4. CinemaTech – This is a super useful blog run by Scott Kirsner who recently published a very interesting book called Fans, Friends & Followers about building an audience and a creative career in the digital age.

5. I Love Colours – An inspirational and beautifully designed website about technology, typography, graphic design and WordPress stuff.

i-love-colours

6. DesignM.ag – This has to be one of my absolute favourite websites. I subscribe to their daily feed and am always excited about their brilliant articles and resources for web designers. Steven Snell does a wonderful job of collating tons of information.

7. Vandelay Design Blog – Another treat for web designers. These folks always put together inspirational collections of cool websites and other useful bits and pieces.

8. Grace Smith – I’m a big retweeter and this cool chick from Northern Ireland provides so many amazing links to web related stuff. Grace is another of my top peeps on Twitter. Grace rocks.

9. One Degree – I gotta toot my own horn here. One Degree is an online publication about digital marketing, online communications and social media. I recently started tweeting for them at @onedegree.

10. Mari Smith – Mari is one of my favourite folks on Twitter. This Scottish-Canadian chick is a complete hub of information on all things social media. And despite following a zillion other folks she always finds time to respond to direct messages or @replies.

mari-smith

Part 2 – Newbie’s guide to Twitter

13 Mar

So you’ve got a Twitter account. You’ve got followers and you’re tweeting.

By now you should know what all these things mean. If not, read my Newbie’s guide to Twitter part 1.

In this post we’re going to look at enhancing your presence on Twitter. Whether you have a personal Twitter account or are representing a brand, this all applies to you.

1. Add a custom background image – this is one way to make your stamp on the Twitter world. I’m going to make an assumption here. You know how to use Photoshop – if not, find someone who does. Then give them these specs and brief them about the design you’d like. If I remember correctly, these were the specs I used to create my own Twitter background.

Right now you’re probably seeing Twitter’s blue clouds. Or you’ve switched to one of the other default backgrounds they offer. Many folks choose to be extremely creative in this space.

It’s really up to you what you add to this space. Remember it’s only graphic. A link to your website won’t work on your Twitter background but it’s probably a good idea to include it.

However, this is a brilliant opportunity to show off your brand.

2. Change the colours on your Twitter page – yet another way to enhance your brand on Twitter. This section of your Twitter profile lets you change certain things about the appearance of the page. Whenever someone visits your Twitter page they’ll be greeted with your personal touch. Use your corporate colours or add those from your own brand. Or just add colours you like. You’ll need the hex code which looks something like this #ffffff.

3. Add your website feed to Twitter – if you run your own website or are responsible for your employer’s website then you should be feeding your content to Twitter. There are applications that require you to set up the account and never think about it again. Your feed is automatically sent to Twitter. And I love a time saver.

I personally use Socialise which is built into Feedburner but there are other options open to you. Check out Twitip or Google.

Still Twitter-curious?

The excellent website Webdesigner Depot has published the ultimate guide to everything Twitter. I highly recommend you head on over and check out their alphabetized glossary, a list of popular Twitter applications and instructions for incorporating Twitter into your website and blogs.

I am no longer a tweet up virgin

11 Mar

Winnipeg Twitterers attended (what we think) is our first tweet up last Tuesday.

What’s a tweet up?

Remember all those folks you follow on Twitter and who follow you? Remember how you’ve never met most of them? The tweet up brings you together in a physical setting so you can hear and see breathing human beings.

Though as @neonne – one of my US Twitter pals – commented: “Hope you had fun but umm.. isn’t the whole point of the interwebs so we don’t have to go out there?”

Ah yes. There is that. And usually I don’t leave the house other than to go to work or walk Sadie Shih Tzu.

I used to shop A LOT. But my other half put the kibosh on that. And I’ve no idea why…

Back to the tweet up…

I met a group of lovely peeps: @stevestlouis; @AshleyDMorgan; @DustinPlett; @adamdooley; @R_Bracken; @k3ith; @alishaizanne; @wcooke1; and I already know @Positronics.

There were a couple of folks there who, despite looking at their name badges, I don’t know on Twitter.

The tweet up was super informal. None of this superficial networking that the lovely Miss Britt encountered in Orlando (big shout out to any Orlando folks reading this! No offence intended.)

We talked mostly about Twitter. Which isn’t surprising. I wonder where our future tweet up conversation topics will net out. After all our common denominator is Twitter.

A few of the gang had their laptops and tweeted occasionally. I told @Positronics that I thought we were supposed to be doing the human contact thing and that I would ignore anyone choosing to tweet and talk at the same time. Which is really quite idiotic of me because these folks were so nice it was impossible to not chat.

The tweet up was short and @Positronics gave me a lift home afterwards – in Winnipeg’s joyous winter climate that makes her a bit of a hero.

5 links to help you get the most from Twitter

6 Mar

UPDATE: June 2009
Mashable has just published the Twitter Guide Book: how to, tips and instructions. A must read for anyone trying to wrap their head around Twitter.

Need some help using Twitter? Check my top five tools and resources.

1. What is Twitter? – video from Common Craft

2. A Twitter Mini-Guide: 60+ useful Twitter resources

3. Twitter for business – should your company Twitter?

4. Twitter Tips – from ProBlogger Darren Rowse

5. Twitter resources – more excellent links to Twitter books, tools and resources

New stuff

Since writing this post Webdesigner Depot put together an ultimate guide to Twitter. I highly recommend you check it out.

Tripwire Magazine has just released their 130+ Twitter toolbox which lists lots of useful Twitter tools all in one place. Another recommended read.

Read and ye shall be enlightened about how Twitter can be part of your marketing toolkit.

A newbies guide to Twitter

4 Mar

Please note: I updated this post on October 17, 2010 because Twitter introduced a new design. Twitter has also created it’s own user guide. I’m not sure how long it’s been around but you may find it useful if you’re new to Twitter.

I recently joined a group on LinkedIn for folks on Twitter. Watching all the discussions there I noticed one piece of advice lacking: a step-by-step guide to using Twitter. So I’m taking a stab at it.


1. Go to Twitter and sign up for an account (yellow Sign Up button)

2. Complete the sign up form. Use your real name as your user name (unless this is your brand’s Twitter account). No spaces allowed so I am lizhover.

3. Before doing anything else, wait for a confirmation email to be sent to you.

4. Once you click on the link in your confirmation email, you’ll be automatically taken to your Twitter page.

5. Now you’ll see your Twitter home page where, once you start following people, updates – or tweets – will appear (also known as your timeline/Twitter stream). It will look a lot like the image below.

6. In the black bar at the top of your screen click on profile – you’re going to add information about yourself and a profile photo or avatar – the first rule of Twitter. If you don’t add a photo, folks will think your account is fake. The default avatar is an egg.

7. Once you’ve clicked on profile you’ll be taken to your profile! Now you need to click edit your profile shown above the pink arrow in this image.

8. This will take you to your ‘settings’ page where you can change your photo. It’s best to use a square photo of yourself. There are other options on this page which require you to check boxes to activate them. I leave the decision up to you but I’m not a fan of activating the ‘location’ setting which tells other Twitter users where you’re tweeting from. I think this is a security risk.

9. On that same topic of security, you’re also given the option to protect your updates. If you check this box no-one will be able to see anything about you unless you give them permission. For many people this can be a turn off and they will choose not to follow you. My advice is to only use this feature if you’re being stalked. Honestly.

10. Save any changes you make to this page. You’ll be prompted for your password again. Then scroll to the top of the page and on profile. This will take you to a page that will let you change your photo, add a website address and a short bio about yourself.

11. Click the ‘Browse‘ button and choose a photo from your computer that you would like to use as your avatar. Use a square photo of yourself. Try to use a real picture of you or your company logo.

12. Fill in your location.

13. Add your website if you have one. Please don’t put your Twitter URL or your Facebook profile. People want to find out more about you. This should be your blog or company website.

14. In the Bio field add a straight forward, clear description of yourself. What not to write: ‘I’m the world’s best marketer’; ‘I’m just a guy’; ‘I’m totally awesome.’ Believe me, people write this stuff. This is your one line pitch about yourself or your company. Instead say something interesting. For example: ‘I’m guitar-playing, poetry-writing CEO of Big Bank.’ You’ve got 160 characters to use.

15. Save everything. Don’t be put off if you get an error or the message that ‘Twitter is over capacity.’ You’ll see the ‘fail whale’ a lot. Just keep hitting your back button and uploading your photo until it works. If you get fed up, move on to the next step.

Twitter's fail whale

16. Now you’re gonna look for people to follow. That’s what makes Twitter so useful. Once you follow people, your Twitter stream that looked a bit naked under point 5 above will start filling up with tweets.

Finding people on Twitter can be very time consuming. But it’s worth the time investment.

Canadian, US, UK, Irish and New Zealand folks can use the local search feature on a website called Twellow which lists folks on Twitter – provided they’ve registered with Twellow.

Clicking on any location on the map will zoom you in to that place.

You’ll see a list of cities which are clickable. When you click on a city you’ll see a long list of folks on Twitter from that area.

To see their Twitter profile, look for this line in brackets at the top of each listing (lizhover on Twitter). Hit the highlighted word and you’ll see their Twitter page. Read through some of their tweets and if they interest you, hit ‘follow.’

When you follow someone on Twitter every time they post something in the what’s happening box it will show up in your timeline/Twitter stream.

You can also use the Find people search function on Twitter. Since the redesign of Twitter in October 2010, finding the find people feature has become a bit convoluted. You need to click on profile > edit my profile and then look at the top of your screen for the find people function.

You can type a person’s name here or a keyword such as ‘Marketing’ or ‘Filmmaking.’ There is also a feature which lets you browse interests.

Once your results are displayed you’ll see the most recent tweet from that account. If you like it, follow them. Use the + button on the right to follow that user.

You can opt to see more tweets from an account by hitting the account name shown in black.

17. The first method I used to find great people to follow is to find people you like and see who they follow. When I first joined Twitter I spent hours searching through the list of folks that others follow. I actually found that the best way to unearth some amazing people on Twitter.

18. You’ll notice some folks will start following you back which means your tweets will show up in their timeline.

19. Once you’ve got a few people to follow, it’s a good idea to add an update – or a tweet. Try not to write about how your meeting went over, what you had for lunch or how you were stuck in traffic. Try to find meaningful information to share with others. That is the value of Twitter.

Introduce yourself (and remember your tweets are limited to 140 characters). Take a look at other people’s tweets and see what sort of stuff they’re posting. Or check out this post for ideas.

20. One of the most popular uses of Twitter is link sharing. I find something cool and I share it with my followers – a video, a photo, a great article. Because posts/tweets are limited to 140 characters, you’ll need to use a URL shortener to compress that original long website address. There are lots of providers to choose from. bit.ly is popular. I use goo.gl

21. Links are kind of the life blood of Twitter. If you post a particularly good link (with a short description) it may get re-tweeted. This means that someone following you liked your tweet and forwarded it to their followers. If you do that you must credit the original source and include ‘RT.’ For example ‘Twitter SMS will come with a huge price tag for Canadian users http://ping.fm/GDgeo (RT via @mashable).

Twitter also has a built in retweet button.

22. When you refer to any other user on Twitter you should use the following format @username – don’t worry about any other bits of the address. Don’t put any spaces between the @ and username.

I’ve written a part two newbies guide to Twitter. Read more about using Twitter including customising your Twitter background.

Still Twitter-curious?

The excellent website Webdesigner Depot has trumped my effort above with a thorough and easy to read ultimate guide to everything Twitter. I highly recommend you head on over and check out their alphabetized glossary, a list of popular Twitter applications and instructions for incorporating Twitter into your website and blogs. UPDATE: July 21, 2009 – Webdesigner Depot has just published part two of the ultimate guide to everything Twitter.

15 tools for monitoring the popularity of a website

1 Mar

If you’re into stats and like to keep a watchful eye on your website you should check out this post on the Six Revisions website.

Jacob Gube has created a list of 15 tools for tracking data on your site.

We all know about Google Analytics, but this list features a bunch of other tools including Compete, Quantcast, popuri.us and TweetVolume.

One not listed is IceRocket Blog Tracker which I really like. Very simple interface and quick results.

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