Deep breath – we’ve finally soft launched the site

Digital & Online

Yep – it’s May 27. Almost one month after our original soft launch date. But today – finally – I hit the send button and a message was delivered merrily to our beta phase testers giving them access to the test site.

I’ve already had hiccups. The audio videos all sound like chipmunks – well they didn’t when I tested them ALL. SOS email already sent.

I pretended to be an innocent visitor tonight and treated myself to a short film posted to our site and loved it – even though it was 20 minutes long. I think I paused once to refill the wine glass. And I have the shortest attention span. I’m terribly impatient. A small personal achievement then.

Our beta test group is around 500. I’m prepared for the feedback. Some will love it, some will feel mediocre and others will hate it. I’m not in love with it – it’s not MINE per se so I’m feeling a sense of neutrality. Which doesn’t mean I don’t care. Far from it. I just know that you can’t please everyone all of the time. And I also know that this site was built after feedback from many so some of the better ideas (IMO) may have fallen by the wayside because others thought they knew better and they had bigger swords than me.

I read a very interesting article tonight on the Advertising Age website.