I recently read a bunch of reports about demographics. They seemed to suggest that young affluent men were the largest consumer of online video which as we know is increasing its presence on the internet. Our new website will host online video so I’m super keen to read about what’s going on.
I read with interest that Emily Chang, a US designer, mentions an article in the New York Times about a recent study that says young women are leading the way on the social web but as a means of self-expression.
Ok, now things are really getting interesting. I just found this article in The Times which refers to the same study. Girls and young women are indeed leading the way on the internet. Traditions are shifting. The two newspapers just lead with slightly different emphasis.
But apparently YouTube still has more boys uploading content.